FOR EDUCATION COMPANIES
Meet school leaders. Understand what they think. Build from the evidence.
Meet school leaders. Understand what they think. Build from the evidence.
Meet school leaders. Understand what they think. Build from the evidence.
Winfield Education helps education companies meet school and trust leaders, gather honest feedback and see where genuine interest exists. You get a clearer understanding of how your product is landing and which conversations are worth pursuing.
Winfield Education helps education companies meet school and trust leaders, gather honest feedback and see where genuine interest exists. You get a clearer understanding of how your product is landing and which conversations are worth pursuing.
Working with companies including
Winfield works with a growing range of education companies across curriculum, technology, wellbeing, assessment, leadership, learning support and school improvement.
MORE THAN ACCESS
Get a clearer picture of how your product is landing.
Getting in front of school leaders matters, but it is only useful if you learn something from it. Winfield helps you understand what leaders value, what gives them pause and who wants to continue the conversation. You can use that information to improve your presentation, pricing, targeting and follow-up.
Relevant school leaders
Relevant school leaders
Honest feedback
Honest feedback
What creates interest
What creates interest
What gets in the way
What gets in the way
Who wants to know more
Who wants to know more
What to do next
What to do next
WAYS TO WORK WITH WINFIELD
Four ways to work with Winfield.
Different objectives need different approaches. You might want to present to a group, arrange detailed demonstrations, reach MAT decision-makers or test a new market. We will help you choose the most sensible route.
01
Online showcases
Present to around 20 senior school leaders, answer questions and receive detailed feedback the next morning.
01
Online showcases
Present to around 20 senior school leaders, answer questions and receive detailed feedback the next morning.
02
One-to-one school leader meetings
Meet leaders who have read about your product and chosen to have a detailed conversation.
02
One-to-one school leader meetings
Meet leaders who have read about your product and chosen to have a detailed conversation.
03
MAT leader meetings
Arrange focused conversations with trust leaders whose priorities match what you offer.
03
MAT leader meetings
Arrange focused conversations with trust leaders whose priorities match what you offer.
04
Bespoke projects
Build a tailored project for product research, market entry or a particular group of school leaders.
04
Bespoke projects
Build a tailored project for product research, market entry or a particular group of school leaders.
01 · ONLINE SHOWCASES
Present once. Meet around 20 senior leaders. Get the feedback the next morning.
An online showcase is a simple way to present your product to a focused group of senior school leaders without the time and cost of a physical event.
Six education companies take part. Each company has 13 minutes, including questions. A typical showcase is attended by 18 to 22 leaders and runs from 7.30pm to 9.00pm on a weekday evening. The showcases are deliberately varied. Leaders see a range of products, and we avoid placing direct competitors in the same session wherever possible.
Six education companies
18 to 22 school leaders
13 minutes including questions
7.30pm to 9.00pm
Online
Primary and secondary options
What Winfield provides
• A focused group of senior school leaders. • A different group for every showcase. • Relevant delegate information around one week beforehand. • A 45-minute preparation meeting. • Example presentations from non-competing companies. • Separation from direct competitors wherever possible. • Structured quantitative and qualitative feedback. • Feedback and follow-up interest shared the next morning.
Best suited to
Companies that want to build awareness, test a presentation, hear directly from school leaders and identify genuine follow-up interest.
First three showcases: £350 + VAT each. Standard price: £500 + VAT. Places are subject to product fit and availability. We cannot guarantee a set number of leads or sales.
01 · ONLINE SHOWCASES
Present once. Meet around 20 senior leaders. Get the feedback the next morning.
An online showcase is a simple way to present your product to a focused group of senior school leaders without the time and cost of a physical event.
Six education companies take part. Each company has 13 minutes, including questions. A typical showcase is attended by 18 to 22 leaders and runs from 7.30pm to 9.00pm on a weekday evening. The showcases are deliberately varied. Leaders see a range of products, and we avoid placing direct competitors in the same session wherever possible.
Six education companies
18 to 22 school leaders
13 minutes including questions
7.30pm to 9.00pm
Online
Primary and secondary options
What Winfield provides
• A focused group of senior school leaders. • A different group for every showcase. • Relevant delegate information around one week beforehand. • A 45-minute preparation meeting. • Example presentations from non-competing companies. • Separation from direct competitors wherever possible. • Structured quantitative and qualitative feedback. • Feedback and follow-up interest shared the next morning.
Best suited to
Companies that want to build awareness, test a presentation, hear directly from school leaders and identify genuine follow-up interest.
First three showcases: £350 + VAT each. Standard price: £500 + VAT. Places are subject to product fit and availability. We cannot guarantee a set number of leads or sales.
01 · ONLINE SHOWCASES
Present once. Meet around 20 senior leaders. Get the feedback the next morning.
An online showcase is a simple way to present your product to a focused group of senior school leaders without the time and cost of a physical event.
Six education companies take part. Each company has 13 minutes, including questions. A typical showcase is attended by 18 to 22 leaders and runs from 7.30pm to 9.00pm on a weekday evening. The showcases are deliberately varied. Leaders see a range of products, and we avoid placing direct competitors in the same session wherever possible.
Six education companies
18 to 22 school leaders
13 minutes including questions
7.30pm to 9.00pm
Online
Primary and secondary options
What Winfield provides
• A focused group of senior school leaders. • A different group for every showcase. • Relevant delegate information around one week beforehand. • A 45-minute preparation meeting. • Example presentations from non-competing companies. • Separation from direct competitors wherever possible. • Structured quantitative and qualitative feedback. • Feedback and follow-up interest shared the next morning.
Best suited to
Companies that want to build awareness, test a presentation, hear directly from school leaders and identify genuine follow-up interest.
First three showcases: £350 + VAT each. Standard price: £500 + VAT. Places are subject to product fit and availability. We cannot guarantee a set number of leads or sales.
02 · ONE-TO-ONE SCHOOL LEADER MEETINGS
Detailed conversations with leaders who have chosen to meet you.
Winfield introduces your product to relevant school leaders. Those who want to know more complete a short form and book a time directly in the calendar you provide.
Meetings normally last 30 to 45 minutes. The information collected beforehand allows your team to prepare for the school, the leader and their priorities.
30 to 45 minutes
Leaders choose to take part
Targeting available
Information supplied beforehand
Feedback after the meeting
Payment after completion
What can be tailored
• School phase. • Leadership role. • School or trust size. • Geography. • Existing customers or previous conversations to exclude. • Questions asked before the meeting. • Questions asked after the meeting. • The calendar and available appointments.
Best suited to
Products that benefit from a fuller demonstration, a consultative conversation or a detailed discussion about the needs of an individual school.
£150 + VAT per completed meeting. There is no upfront charge. You are invoiced only after the meeting has taken place. The number of meetings and commercial results will vary according to the product, audience, price, positioning and follow-up.
02 · ONE-TO-ONE SCHOOL LEADER MEETINGS
Detailed conversations with leaders who have chosen to meet you.
Winfield introduces your product to relevant school leaders. Those who want to know more complete a short form and book a time directly in the calendar you provide.
Meetings normally last 30 to 45 minutes. The information collected beforehand allows your team to prepare for the school, the leader and their priorities.
30 to 45 minutes
Leaders choose to take part
Targeting available
Information supplied beforehand
Feedback after the meeting
Payment after completion
What can be tailored
• School phase. • Leadership role. • School or trust size. • Geography. • Existing customers or previous conversations to exclude. • Questions asked before the meeting. • Questions asked after the meeting. • The calendar and available appointments.
Best suited to
Products that benefit from a fuller demonstration, a consultative conversation or a detailed discussion about the needs of an individual school.
£150 + VAT per completed meeting. There is no upfront charge. You are invoiced only after the meeting has taken place. The number of meetings and commercial results will vary according to the product, audience, price, positioning and follow-up.
02 · ONE-TO-ONE SCHOOL LEADER MEETINGS
Detailed conversations with leaders who have chosen to meet you.
Winfield introduces your product to relevant school leaders. Those who want to know more complete a short form and book a time directly in the calendar you provide.
Meetings normally last 30 to 45 minutes. The information collected beforehand allows your team to prepare for the school, the leader and their priorities.
30 to 45 minutes
Leaders choose to take part
Targeting available
Information supplied beforehand
Feedback after the meeting
Payment after completion
What can be tailored
• School phase. • Leadership role. • School or trust size. • Geography. • Existing customers or previous conversations to exclude. • Questions asked before the meeting. • Questions asked after the meeting. • The calendar and available appointments.
Best suited to
Products that benefit from a fuller demonstration, a consultative conversation or a detailed discussion about the needs of an individual school.
£150 + VAT per completed meeting. There is no upfront charge. You are invoiced only after the meeting has taken place. The number of meetings and commercial results will vary according to the product, audience, price, positioning and follow-up.
03 · MAT LEADER MEETINGS
Focused conversations with the right trust leaders.
MAT leaders will only make time for a conversation when a product connects with a current priority. This makes relevance and targeting more important than volume.
Winfield works with you to identify suitable central-team roles, sharpen the proposition and arrange conversations where there is a credible fit. One meeting may open a wider discussion across several schools, but MAT projects normally generate fewer meetings than school-level campaigns.
Trust decision-makers
Role-specific targeting
Current trust priorities
Pre-qualified conversations
Bespoke project structure
Feedback after meetings
Potential audiences
• Chief executives and executive leaders. • Directors of education. • Curriculum and school improvement leaders. • Inclusion and SEND leaders. • Finance, operations or procurement roles where relevant. • Other central-team decision-makers agreed for the project.
Best suited to
Companies with a clear trust-wide proposition, evidence of impact and a product that can be implemented across several schools.
Quoted individually. The price depends on the audience, targeting and project scope.
03 · MAT LEADER MEETINGS
Focused conversations with the right trust leaders.
MAT leaders will only make time for a conversation when a product connects with a current priority. This makes relevance and targeting more important than volume.
Winfield works with you to identify suitable central-team roles, sharpen the proposition and arrange conversations where there is a credible fit. One meeting may open a wider discussion across several schools, but MAT projects normally generate fewer meetings than school-level campaigns.
Trust decision-makers
Role-specific targeting
Current trust priorities
Pre-qualified conversations
Bespoke project structure
Feedback after meetings
Potential audiences
• Chief executives and executive leaders. • Directors of education. • Curriculum and school improvement leaders. • Inclusion and SEND leaders. • Finance, operations or procurement roles where relevant. • Other central-team decision-makers agreed for the project.
Best suited to
Companies with a clear trust-wide proposition, evidence of impact and a product that can be implemented across several schools.
Quoted individually. The price depends on the audience, targeting and project scope.
03 · MAT LEADER MEETINGS
Focused conversations with the right trust leaders.
MAT leaders will only make time for a conversation when a product connects with a current priority. This makes relevance and targeting more important than volume.
Winfield works with you to identify suitable central-team roles, sharpen the proposition and arrange conversations where there is a credible fit. One meeting may open a wider discussion across several schools, but MAT projects normally generate fewer meetings than school-level campaigns.
Trust decision-makers
Role-specific targeting
Current trust priorities
Pre-qualified conversations
Bespoke project structure
Feedback after meetings
Potential audiences
• Chief executives and executive leaders. • Directors of education. • Curriculum and school improvement leaders. • Inclusion and SEND leaders. • Finance, operations or procurement roles where relevant. • Other central-team decision-makers agreed for the project.
Best suited to
Companies with a clear trust-wide proposition, evidence of impact and a product that can be implemented across several schools.
Quoted individually. The price depends on the audience, targeting and project scope.
04 · BESPOKE PROJECTS
A tailored project when the standard formats do not quite fit.
You may want to test a new market, research a revised product, reach a particular audience or combine several types of activity.
We can build a project around the question you need to answer. The format, audience, deliverables and price are agreed before work begins.
A defined objective
A flexible audience
A flexible format
Structured feedback
Clear deliverables
Practical reporting
Bespoke activity can include
• Product Discovery Sprints. • Focused small-group webinars. • Regional market-entry projects. • Presentation and proposition testing. • Tailored school leader research. • Audience-specific meeting programmes. • Product insight projects. • Distribution and sales support. • Combined showcase and meeting campaigns.
Best suited to
Companies entering a new market, testing a revised proposition or trying to answer a specific question about their product and audience.
Quoted individually. The price depends on the format, audience and project scope.
04 · BESPOKE PROJECTS
A tailored project when the standard formats do not quite fit.
You may want to test a new market, research a revised product, reach a particular audience or combine several types of activity.
We can build a project around the question you need to answer. The format, audience, deliverables and price are agreed before work begins.
A defined objective
A flexible audience
A flexible format
Structured feedback
Clear deliverables
Practical reporting
Bespoke activity can include
• Product Discovery Sprints. • Focused small-group webinars. • Regional market-entry projects. • Presentation and proposition testing. • Tailored school leader research. • Audience-specific meeting programmes. • Product insight projects. • Distribution and sales support. • Combined showcase and meeting campaigns.
Best suited to
Companies entering a new market, testing a revised proposition or trying to answer a specific question about their product and audience.
Quoted individually. The price depends on the format, audience and project scope.
04 · BESPOKE PROJECTS
A tailored project when the standard formats do not quite fit.
You may want to test a new market, research a revised product, reach a particular audience or combine several types of activity.
We can build a project around the question you need to answer. The format, audience, deliverables and price are agreed before work begins.
A defined objective
A flexible audience
A flexible format
Structured feedback
Clear deliverables
Practical reporting
Bespoke activity can include
• Product Discovery Sprints. • Focused small-group webinars. • Regional market-entry projects. • Presentation and proposition testing. • Tailored school leader research. • Audience-specific meeting programmes. • Product insight projects. • Distribution and sales support. • Combined showcase and meeting campaigns.
Best suited to
Companies entering a new market, testing a revised proposition or trying to answer a specific question about their product and audience.
Quoted individually. The price depends on the format, audience and project scope.
All prices exclude VAT and are current at the time of publication. Any bespoke work is agreed in writing before it begins.
MORE THAN MEETINGS
Whatever the format, every project is built around the same four things.
The balance will change from one project to another, but the principles remain the same.
01
Meetings
Relevant conversations with school and trust leaders who understand why they are taking part.
01
Meetings
Relevant conversations with school and trust leaders who understand why they are taking part.
02
Product Insight
Feedback on relevance, usefulness, messaging, pricing, barriers and interest in a follow-up.
02
Product Insight
Feedback on relevance, usefulness, messaging, pricing, barriers and interest in a follow-up.
03
Distribution & Sales
Practical support to help the right products reach the right leaders and turn interest into useful sales conversations.
03
Distribution & Sales
Practical support to help the right products reach the right leaders and turn interest into useful sales conversations.
04
Reports
Clear evidence and recommendations that help you decide what to do next.
04
Reports
Clear evidence and recommendations that help you decide what to do next.
THE PROCESS
How working with Winfield works.
01
Fit and objectives
We learn about your product, audience, budget and what you need the activity to achieve.
01
Fit and objectives
We learn about your product, audience, budget and what you need the activity to achieve.
02
Preparation
We agree the format, targeting, presentation, questions and practical arrangements.
02
Preparation
We agree the format, targeting, presentation, questions and practical arrangements.
03
Delivery
Winfield recruits the leaders and manages the communication, forms, event or meeting process.
03
Delivery
Winfield recruits the leaders and manages the communication, forms, event or meeting process.
04
Evidence and follow-up
You receive the feedback, follow-up interest and information needed to plan what happens next.
04
Evidence and follow-up
You receive the feedback, follow-up interest and information needed to plan what happens next.
ONE-TO-ONE MEETINGS IN PRACTICE
40 demonstrations. 14 new customers.
One company used Winfield to arrange 40 online demonstrations with school leaders who had asked to see its product.
40
Demonstrations arranged
40
Demonstrations arranged
97%
Attendance
97%
Attendance
14
Customers secured
14
Customers secured
307%
Reported return on investment
307%
Reported return on investment
These figures were supplied by the company. Results will vary according to the product, price, positioning and quality of follow-up. They should not be treated as a guarantee of future results.
WHY LEADERS TAKE PART
Why school leaders choose to take part.
Leaders know what to expect before they agree to participate. They can discover useful products, give honest feedback and decide for themselves whether they want another conversation.
Relevant products
Relevant products
Clear expectations
Clear expectations
Respect for their time
Respect for their time
Professional feedback
Professional feedback
No forced sales conversation
No forced sales conversation
Follow-up is their choice
Follow-up is their choice
Where a voucher is offered, it rewards the leader for taking part and completing the feedback. It is not linked to a positive opinion or a purchase.
FREQUENTLY ASKED QUESTIONS
What companies usually want to know.
Depending on the project, this may include heads, deputies, assistant heads, SENCOs, school business leaders, subject leaders and relevant MAT central-team staff. We agree the intended audience with you before activity begins.
START A CONVERSATION
Find the right route for your product.
Find the right route for your product.
Tell us what you are trying to achieve. We will recommend the most sensible route and tell you honestly if we do not think Winfield is the right fit.
A focused initial conversation. No generic sales pitch. No obligation.