WINFIELD EDUCATION

Where sales meet school leader insight.

Winfield Education helps education companies meet school and trust leaders, understand how their products are received and identify where genuine interest exists. We arrange the conversations, collect the feedback and provide the evidence needed to decide what to do next.

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Working with companies including

Winfield works with a growing range of education companies across curriculum, technology, wellbeing, assessment, leadership, learning support and school improvement.

What Winfield does

Winfield creates focused opportunities for education companies and school leaders to speak, test ideas and decide whether further conversations are worthwhile. Every project combines four practical elements.

Meetings

Relevant conversations with school and trust leaders who understand why they are taking part.

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Product Insight

Feedback on relevance, usefulness, messaging, pricing, barriers and interest in a follow-up.

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Distribution & Sales

Practical support to help the right products reach the right leaders and turn interest into useful sales conversations.

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Reports

Clear evidence and recommendations that help companies decide what to do next.

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ONE-TO-ONE MEETINGS IN PRACTICE

40 demonstrations. 14 new customers.

One company used Winfield to arrange 40 online demonstrations with school leaders who had asked to see its product.

40

Demonstrations arranged

97%

Attendance

14

Customers secured

307%

Reported return on investment

These figures were supplied by the company. Results will vary according to the product, price, positioning and quality of follow-up. They should not be treated as a guarantee of future results.

Why school leaders take part

Leaders know what to expect before they agree to participate. They can discover useful products, give honest feedback and decide for themselves whether they want another conversation.

Relevant products

Clear expectations

Respect for their time

Professional feedback

No forced sales conversation

Follow-up is their choice

Where a voucher is offered, it rewards the leader for taking part and completing the feedback. It is not linked to a positive opinion or a purchase.

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Dave Winfield, founder of Winfield Education

Built by someone who understands schools

Winfield Education is led by Dave Winfield, a former deputy headteacher who has worked with school leaders and education companies since 2014.

That experience shapes every project. Leaders are approached carefully, companies are prepared properly and nobody is pushed into a conversation they have not chosen.

From a clear objective to practical next steps.

We agree what you need to learn, bring together the right leaders, manage the activity and give you the evidence to decide what happens next.

Clear objective

Relevant leaders

Focused conversations

Structured feedback

Practical next steps

Find the right route for your product.

Tell us what you are trying to achieve. We will recommend the most sensible route and tell you honestly if we do not think Winfield is the right fit.

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